Join the Activaters is an education programme for primary school children aged 7-9 (Key Stage 2). Balancing a healthy diet and being more physically active are increasingly important for young children. Join the Activaters uniquely combines these two elements into one programme.

Join the Activaters has developed from the existing foodfitness healthy lifestyle initiative for adults. We have created this microsite especially to support the programme. These programmes have been produced by the Food and Drink Federation (FDF) on behalf of the UK food and drink manufacturing industry.

The aims are positive and non-judgmental and the messages are clear and understandable. The initiative encourages moderate physical activity and enjoyable healthy eating and is based on the philosophy that a healthy lifestyle is fun, easily achievable and inexpensive.

Join the Activaters takes a positive approach. It presents the key nutritional messages in a way that avoids any direct reference to body image, weight or shape. It stresses that there are no 'good' or 'bad' foods, just good or bad diets and that eating a variety of foods is essential, particularly more fruit and vegetables.

The importance of variety is also stressed in the activity messages. Active play and a less sedentary lifestyle is encouraged rather than stressing competitive sport as the only way to become more active.