Foodfitness is a healthy lifestyle initiative with a unique dual approach: promoting enjoyable, healthy eating combined with increased moderate physical activity. The Food and Drink Federation's foodfitness programme was established in 1996, on behalf of the UK food and drink manufacturing industry.
The aims of foodfitness are positive and non-judgemental and the five key messages are clear and understandable. The initiative is based on the philosophy that a healthy lifestyle is fun, easily achievable and affordable.
So What Have You Got to Lose?
To stay in shape, why not Join the Activaters? Whaterver your age, whether you are overweight or not, you'll soon notice the benefits.
What Activaters Get Out of Life?
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Look better and feel better about themselves |
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Feel fitter and have the energy to do more |
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Better weight control |
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Improved body shape |
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Reduced stress and improved mood |
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Reduced risk of heart disease |
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Less risk of brittle bones (osteoporosis) |